It is a common practice to use website tracking tools to identify search terms that drive people to a website or blog. Such an analysis was completed for this site as part of a move from a previous service provider.
The terms were grouped into categories and the top three search term concepts were:
- Equal playing time.
- The purpose of professional sports.
- The size of stadium seats.
These search terms may not be representative of the beliefs of society as a whole; however, they are clearly issues that are relevant to society. The irony is that only a small portion of articles on this site address these topics.
Equal playing time has been a hot button for a number of years. Some parents feel equal playing time is necessary so their children, and all kids, can have an equal opportunity to improve. At the same time equal playing time prevents better and more dedicated athletes from getting the playing time they have earned though hard work. Parents are interested in understanding the arguments that can be made for and against equal playing time.
The purpose of professional sports is questioned by society every day. A look at attendance and revenue figures for professional sports teams shows that Americans love sports, yet they have become concerned about the purpose of sports because there is never ending media coverage of issues such as substance abuse, the concussion epidemic, compensation that seems to be exorbitant, cheating, scandals, and poor sportsmanship. It is difficult for some to come to terms with the fact that professional sports are the ultimate form of entertainment.
Seat size is obviously a major topic for the owners of arenas, stadiums, and event centers. Over time the weight of average Americans has increased significantly and stadium seats have been made wider to accommodate spectators. Has this gain in weight and the accompanying increase in the size of American derrieres caused a greater interest in the size of seats at local sports arenas?
It is understandable why the first two topics were included as hot topics in website searches; however, the volume of searches for seat size is more puzzling.
What search terms/concepts are going to be at the top of the list during the next year?
Stay tuned. It should be interesting.