The Boulder Boulder road race is not just another 10K, it is an event that many Coloradans say you have to participate in at least once in your life. In fact some have suggested that running in the race should become a requirement for residency in the city. (The anti-growth segment of Boulder would add that only those who can run at a six minute a mile pace or better should be admitted on a permanent basis.)
Since its inception in 1979, the event has become a Memorial Day tradition and is a key part of the Boulder culture and sports scene. From a business perspective it is an event that has touched a variety of sectors within the local economy.
The Daily Camera reported (May 14, 2012) that the event has about 54,000 runners and 100,000 spectators. In one weekend the event has a $10 million impact on the City of Boulder.
The DC also reports (May 22, 2012) that total expenses for the event are almost $3 million. Some of the larger and more interesting expenses associated with the event follow:
• $371,442 for race shirts and numbers.
• $173,977 for printed materials and banners.
• $160,350 for prize money for the professional runners.
• $100,279 for results, timing, and scoring.
• $81,057 for postage for entry forms, finish certificates, medals, etc.
• $69,589 for transportation, accommodations and meals for professional athletes.
• $54,819 for costs covering the floor of the stadium to protect the turf on Folsom field.
• $33,968 scaffolding in the stadiums and along the course.
• $19,960 audio and video tribute (Memorial Day).
• $15,740 portable toilets.
For additional details about the Bolder Boulder, click here.