The Educational and Health Benefits of Tennis

There is more great news about the value that sports has on American youth. This past week a report of high school students nationwide, USTA Serves Special Report, More Than a Sport: Tennis, Education and Health, was released that analyzes the educational, behavioral, and health benefits to adolescents who participate in tennis.

Results from the study show that, when compared to non-athletes and participants in many other sports, young people who participate in tennis get better grades, devote more hours to studying, think more about their future, aspire to attend and graduate from college, and have lower suspension and expulsion rates.

A press release for the report identified the following key findings from the report as:
• Tennis is a unique catalyst for educational advantage.
• Tennis players had significantly lower rates of suspension from school and other disciplinary measures than participants in other sports and non-athletes.
• Educational advantages among tennis players occurred across all socioeconomic levels.
• Adolescent tennis players are well-rounded.
• Tennis contributes to adolescent health.
• Adolescent participation in tennis varies by race/ethnicity and gender, as well as across geographic regions.

The report used data from Monitoring the Future, a federally-funded survey, in order to compare the education and health profiles of tennis players with other high school athletes, as well as with high school students who do not participate in sports.  USTA Serves is the national charitable foundation of the United States Tennis Association.

College Tennis in Jeopardy?

On the heels of a report by the United States Tennis Association (USTA) and the Tennis Industry Association (TIA), the Intercollegiate Tennis Association (ITA) released an update on the number of programs that have been dropped in college tennis.

The ITA report stated, “During the first decade of our research study (1970-1980), we have record of 6 programs being dropped. In the next decade (1981-1991), the rate of elimination increased ten-fold, with 60 known programs dropped. In the next decade (1992-2002), the rate of program elimination almost quadrupled, with 209 known programs dropped and more than 40% of these programs (92) dropped in the last three years of the decade. In addition, 175 programs were dropped over two decades (1981-2002), with precise years unknown. The trend of dropped programs appears to be continuing, with 120 programs known to have been dropped during the past eight years.”

College tennis is essential to the tennis industry. Many teaching professionals are former college players and a few even go on to play of the circuit. In many areas, college players coach in community and recreation programs and add to the quality of play in local tournaments during the offseason.

The ITA has provided a list of schools that have dropped programs, added them, and programs that are in jeopardy. It is UGLY!

On a positive note, the ITA is seeking advocates to speak out on behalf of college tennis. If you care about the sport then go to the ITA website and complete a form indicating your willingness to support their efforts.

http://www.itatennis.com/AboutITA/Advocacy.htm

 

TIA Study Shows That Industry Lost Market Share, but Participation Trends Upwards

In December 2012 the TIA and USTA released its annual survey showing that tennis participation topped 28 million in 2012 for the first time since 2009. On the bright side, the sport appears to be making a comeback. On the down side, the sport lost market share in a big way. In 2009 the U.S. population was 306.8 million and in 2012 it had grown to 313.9 million, an increase of 7.1 million people.

There is good news when you look at different market segments.

Efforts to promote junior tennis appear to have paid off. Players in the 6 to 11 age category increased by 13% compared to 2011. Wholesale shipments of the red, orange, and green tennis balls (junior balls) were up significantly in 2012.

Hopefully, 2013 will be the year the USTA finally gets it right regarding 10U tennis.  Currently, the sport’s governing body mandates that 10U players cannot play in higher age divisions and they are required to play on the smaller courts with the lighter balls. On one hand the industry is taking steps to engage junior players in the game, while on the other hand the ego-driven policies of the USTA are taking steps to kill that growth.

On a positive note, there was an uptick in the number of “frequent” tennis players to 5.3 million in 2012, the same as in 2007.
2007 5.3 million players
2008 5.6 million players
2009 5.4 million players
2010 4.8 million players
2011 4.8 million players
2012 5.3 million players.
Industry experts have indicated that this group of players accounts for about 70% of total spending in the industry.

Finally, the TIA reported strong growth in both the rejoining and continuing players.

Like most industries, tennis was hit hard by the Great Recession. While it is great news that the sport is rebounding, it is frustrating to realize that that sport continues to lose market share overall.

 

The Significance of the 1987 USTA Tennis Teachers Conference

The bright lights of the City, free tickets to the U.S. Open, and a chance to hang out with leaders in the tennis industry blinded participants about the message the USTA delivered at the 1987 USTA Tennis Teachers Conference.

American professional tennis was at a turning point. Jimmy Connors, John McEnroe, and Chris Evert were near the end of their careers. Andre Agassi had just turned pro, Pete Sampras was a teenager, Jennifer Capriati was 11, Venus Williams was 7, and Andy Roddick was 5. The future of American tennis was actually bright, but it wasn’t evident at the time.

The top players were groomed by professionals and coaches such as Harry Hopman and Robert Lansdorp. Other players trained at academies, such as those run by Rick Macci and Nick Bolleteri. The United States was home to the best coaches in the world and the top American players trained with them.

Because the strength of the American high performance coaches wasn’t fully appreciated, there was a belief that more and better American champions could be developed if the process was formalized. As a result, featured speakers at the 1987 conference included officials from the Swedish and German tennis federations. They were invited to discuss what they were doing to produce such great champions as Boris Becker, Steffi Graf, Bjorn Borg, Mats Wilander, and Stefan Edberg.

Admittedly, it was inspiring to hear the success stories about the German and Swedish players. Attendees left the sessions nodding their heads that the future of American professional tennis was in dire straits and the USTA was going to “save American tennis” by developing a high performance program modeled after the German and Swedish programs.

In short, there was one significant difference between the German, Swedish, and American programs. The foreign federations controlled all aspects of the sport. That included oversight of a formal network of training centers where high performance players received coaching, an approach that seemed reasonable given the size of their countries (Germany is slightly smaller than Montana and Sweden is slightly larger than California). In the U.S. an informal network of high performance programs existed, but they were not centralized under the USTA.

To the casual observer, it appeared the USTA had performed due diligence by reviewing the best practices of the Swedes and Germans. In retrospect, that was a naive view of the situation, particularly given the fact humility has never been a strength of the USTA. The headline speakers at the conference should have been the top American high performance coaches, professionals, and academy directors. The 1987 Tennis Teachers Conference would have been the perfect place for them to talk about the juniors in the pipeline and how the knowledge of the coaches could have been coordinated to ensure that American tennis remained at the top.

In hindsight, it is obvious that USTA officials were clearly aware of the best practices of the Swedes and the Germans when they invited them to speak. They simply used the 1987 Tennis Teachers Conference as a coming out party to announce their intent to have a greater presence in all aspects of the sport. From an economic perspective their motive was to create a monopoly in high performance coaching and it was time for the American high performance coaches, professionals, and academy directors to get in line with the USTA’s way of thinking. The number of top ten players developed by the USTA’s Player Development program since 1987 defines the effectiveness of the program.

 

The End of an Era at the USPTA – Bad News or an Opportunity?

This past year marked the end of an era at the USPTA (United States Professional Tennis Association) when Tim Heckler stepped down as CEO. Heckler’s departure will be a major loss to tennis because of his vision, respect within the industry, ability to work with all organizations, and commitment to represent the viewpoints of all members, even those he disagreed with. Under Heckler’s leadership, the organization truly set the standards by which the sport was taught.

It is fully recognized that John Embree, the new USPTA CEO, is a capable man and a proven leader, but it remains to be seen whether he can garner the support of all 17 divisions. For the past two years, some of the association’s elected leaders have been so focused on creating change they have failed to develop and communicate a vision for the future. It is the membership, i.e. Executive Committee, not the CEO who provides the direction for the association. It will be Embree’s job to work with the divisions to fulfill the wishes of the membership. Good luck!

There are a number of challenges to be faced in the months ahead. Some of the questions that must be answered are listed below.

  • The USPTA has been a leader in the industry. Over the past two years its credibility has been diminished by the hatred, lack of ethics, greed, and pettiness demonstrated by key leaders. How much will this hurt the association and industry?
  • How many USPTA members have been lost because of its family feud? Will new members be incented to join the USPTA because of the hope and change provided the new leadership?
  • Does the new leadership have a vision for the future, now that they have accomplished their goal of ousting Tim Heckler? If so, when will it be communicated to the members?
  • Will the new leadership be transparent in its operation of the association?
  • What new, fresh, cutting-edge ideas will the new leadership put on the table to raise the standards for teaching the sport? How will they increase the number of players playing the game?
  • How many USPTA members have been lost because of the weak economy that plagued the U.S. for a majority of the past decade? What will be done to get them back in the fold?
  • Historically, sponsors have played a major role in supporting the organization. How many USPTA sponsors will be lost because of a diminished base of members and the change in leadership? Will additional sponsorships be attracted because of the change in leadership?
  • This past fall there were rumors that the USPTR and USPTA would be merged. The groups have co-existed for 35 years in a manner that has made the teaching profession stronger. Why has this issue again become a priority? How will such a merger, if it occurs, further the teaching profession and help promote the sport of tennis?
  • It makes sense for USPTA members to also be members of the USTA, but they should not be required to do so. Will the new regime require USPTA members to join the USTA?
  • How will the new leadership increase the number of women professionals?
  • How will the new leadership increase the number of minority professionals?
  • There have been rumors that the recent tumult was driven by the USTA to divide and conquer the USPTA. Will the USPTA be folded into the USTA within the next five years?
  • Will continuing education be mandated?
  • Will John Embree last longer than four years in his new position?
  • Will the USPTA be in existence ten years from now?

Moving forward there are three priorities for the USPTA and the industry.

Tennis is a great sport. As difficult decisions are addressed within the USPTA and between it and other groups, it must be remembered that Tennis has to remain the top priority.

Second, it is essential that the companies and alphabet soup of organizations in the industry remember that The players are the most important part of the game. They buy the goods and services provided by industry. For the most part, the players don’t care about the politics of the sport and industry. They just want to play tennis.

Third, The tennis professional introduces players to the sport, teaches them how to play and improve their game, sells them equipment, provides them with opportunities to play, encourages them to watch their favorite pros on television, and creates an experience they allows players to enjoy the sport for a lifetime. There is no need to have the USTA, USPTA, USPTR, WIlson, Penn, Head, and others without the tennis professionals who bring the players to the sport. The professionals have an obligation to maintain high standards by which the sport is taught and abide by those standards. The rest of the industry has the responsibility to respect and support the professionals.

Game on!