The front page headline of the Sunday June 5, 2011 Boulder Daily Camera read “CU Beefs up Protection of its Brand.” The article brings new meaning to importance of royalties and the popular phrase, “Your Colorado Buffs.”
The article stated that the university generates approximately $750,000 per year from royalty revenues. The top licensees that pay royalties are:
• EA Sport – video game maker $81,524
• Nike $57,676
• Gear $35,863.
Nationwide, the top collegiate apparel licensee is Knights Apparel, the largest supplier of apparel to Walmart.
The article provides the annual royalty revenues for schools currently in the Pac-10.
USC $2.0 million
UCLA $1.7 million
University of Oregon $1.5 million
Arizona State University $1.2 million
University of California (Berkeley) $1.1 million
University of Washington $1.1 million
Oregon State University $926,000
Washington State University $864,000
University of Colorado $750,000
University of Arizona $740,000
The total for the Pac-10 is about $11.9 million or $1.2 million per school. By comparison the annual total for the University of Texas is $10 million.
While these amounts are small compared to the total athletic budgets of the respective universities, they are large enough to support one or two minor sport teams. Look for protection of the Ralphie logo and the CU brand to be ramped up as CU enters the PAC-12. These are “Your Colorado Buffaloes” just be careful how you use their logo and Ralphie’s likeness.
The effort was deemed necessary to maintain sponsorships, ensure attendance at events, and viewership on television. Despite growth in U.S. tennis participation, the WTA took a proactive stance because of a challenging global economy and the lack of dominant players on the circuit.
Some say the campaign is sexist and exploits the women athletes. Others think the campaign is a brilliant means of portraying the qualities of a champion.
The verbiage from several of the ads follows:
“During the War in Serbia they bombed us all day and all night, but if I got up early I could practice before the planes came.”
“Before I had a baby I devoted all my time to tennis. Afterwards, I had to compromise. Now, I devote 100% of my time to the baby and 100% to tennis..”
“Before every slam I pick out 7 outfits. SEVEN – one for every match I need to win. I wouldn’t pick seven outfits if I didn’t plan on wearing them all.”
“China is a country of 1.3 billion people. Yet, we’ve never had a #1 player or a Grand Slam Champion. No pressure.”
Note: Li Na won the 2011 French Open Championships (after this ad campaign was released).
Over the years I have worked in various sectors of the public and private sector. This includes managing sports programs in private and non-profit organizations. What I learned from that experience is that many of the principles of sports and the business world are interchangeable.
As well, I have conducted research on many aspects of the economy, including major industry and cluster analyses and state level employment and economic forecasts. The performance of the economy impacts sports teams. As well, the performance of sports teams can have an impact on the local economy. My experience in this area taught me that there is no free lunch, i.e. everything is related in some fashion.
Sadly, I have watched parents fight under the bleachers at their siblings’ baseball games and watched in horror as recreation departments had no clue about the differences between games, play, sports, and athletics. It is no wonder the country has an obesity problem among our youth.
I have known child prodigies who burned out by the time they were 15 years old and I have experienced the thrill of victory and the agony of defeat. At the same time I have experienced the joys of coaching players when they hit their first volleyball serve in as well as when it became necessary for them to move from the area to become top ranked national athletes.
Sports is a microcosm of life. The intent of this blog is to touch issues related to sports other than the numbers on the scoreboard.
the business of sports, the role of sports in society, and the coaching of sports.